My wife comes in this morning with the Wall Street Journal shaking her head saying, “We should have listened to our daughter.” I asked about what, thinking it may be about her teaching a dance camp this week. She was expecting 4 students and ended up having 16. My wife said, “Everyone is playing the new mobile version of Pokémon.”
The interesting part is the game gets kids outside. My daughter noticed kids coming out of their houses and walking around with their phones. That doesn’t sound too unusual, does it? A direct quote from the Wall Street Journal says, “the game lets players scour parks, subway stops and other locations for a cute monster. It uses technology called augmented reality, which blends digital images with a person’s view of the real world through the smartphone’s camera.”
When I got to work this morning and mentioned it to our operations manager Brian, he said some of our warehouse staff was already playing it. It even prompted one employee to purchase Pokémon videos for her children.
The game vaulted Nintendo’s stock by 9 Billion dollars. If we had listened to our daughter’s hype for this ground breaking game maybe we could have had a 10 day 10% return by investing in Nintendo stock.
The game grew out of a partnership with Niantic Inc., a spinout from Google parent, Alphabet Inc. They combined late Nintendo CEO Satoru Iwata’s Pokemon legacy with the twenty first century mobile movement. The end result was a superior return on investment.
What did they do? They took what made them very successful in the past and spliced it with current market demand. This is a good lesson for all managers on adding value.
How are you adding value to your company?
Link to WSJ article: http://www.wsj.com/articles/pokemon-chasing-investors-send-nintendo-shares-soaring-1468228206
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